Starting with Google Adsense
What is Adsense ?
Google Adsense is an advertising program were website owners allow ads to be placed on their website by Google. These ads are based on the website/page content and the Geographic location of the visitor (so called contextual ads). When a visitor clicks on these ads the advertiser is charged a fee which Google share with the website owner. Adsense is in effect the opposite of Adwords, like heads and tails. A website owner uses the Adsense program to generate money with a website. An advertiser uses the Adwords program to advertise a product or service.
Adsense Components
The Adsense program currently consists of four components.
Adsense for Content (standard one you use)
Adsense for search
Ad link Units
Referrals NEW!
Adsense For Content
Google Adsense technology analyzes the web page content and serves ads relevant to that content. The ads , in effect, add value to the content. As the content changes so do the ads.
In order to place ads on a web page all you need to do is to paste Google supplied code on the page and your done. You have the flexibility to adjust the ads so that they match the colour and style of your page and they can be placed anywhere on your page.
Adsense for Search
Google search allows you to put a search facility on your site that is powered by Google. Visitors can search the Web or just your website. Not only that if the visitor clicks on a Adsense ad of the search results page then you receive a share of the click cost.
As with Adsense for Content. In order to place Google search on a web page all you need to do is to paste Google supplied code on the page and your done. You have the flexibility to adjust the search page so that it blends in with the colour and style of your page and they can be placed anywhere on your page.
It also gives you the ability to know what your users are searching for on your site? You can get a Top Queries report listing the 25 most common searches conducted through your search boxes which you can use to identify additional topics to add to your site.
Link units are links to ad pages. They appear like a navigation bar on your site with each link pointing to a page of related ads. Therefore the visitor must click on the link and then click on one of the ads on that page in order for your site to generate any revenue.
Referrals
These are new (November/dec 2005) are are normal affiliate programs. Google are currently offering commissions for referrals to Google Adsense and the Firefox web browser.
Multiple Ad units
You can place up to three ad units per page plus one link unit and one referral button per product.